Online performance marketing company, generating sales leads for the home improvement market.


The company has launched a new service that significantly broadens its target markets. The company’s partners are very capable businessmen, but busy running the company. The challenge was to ensure a much more aggressive launch than they could muster with internal resources.


Researched and identified multiple target markets for the company to pursue, and led the company through a structured decision process to select the best one. Developed business plan and established the key initial steps necessary to execute the plans. These efforts are forecasted to increase company revenue by 45% over 12 months.