Company

Startup with a novel, patented device for in-home use by people suffering from chronic respiratory issues. The device is in production and has been sold to early customers who are reporting great results.

Challenge

Scale marketing and sales to grow revenues and profits.

Solution

Narrow the targeting to the most qualified prospects. Met with customers, prospects, doctors, patient support groups, nurses, and distributors to develop an in-depth understanding of customer needs, and decision making process. Developed concise, benefits-oriented messaging to specific demographics and personas to increase sales with limited marketing resources. Identified new channels of distribution and partners, negotiated strategic partnership agreements, and implemented new sales and marketing campaigns to increase sales domestically and internationally. Sales are expected to double this year.