Company
Large, global dental implant company.
Challenge
Market disruption was caused by a new class of lower-priced competitors. The president was seeking an outsider, independent viewpoint, to help drive new strategies and plans.
Solution
Worked with their internal strategic planning task force to provide critical, constructive feedback. Attended industry trade shows to solicit inputs from company personnel, customers, thought leaders and competitors. New plans are now being implemented, regaining sales and profit growth.