Company

Japanese industrial equipment supplier.

Challenge

The Company was successful in selling their products into the digital dental market. Their chairman and president were seeking an independent business assessment of what was working well, along with areas for improvement.

Solution

Met with company personnel, field sales people, distributors, customers, industry thought leaders, and competitors to complete the assessment in less than 3 months. The findings confirmed many of their current thoughts, and helped gain corporate approval for a new product under consideration. It also provided constructive, critical, feedback that identified several specific areas for current product, marketing and sales improvements, and new, innovative product concepts leveraging current assets to expand their product line.