European B2B dental 3D CAD/CAM provider.


Drive the right types of prospective new resellers to a major, US-based trade show, to expand distribution and revenues in North America. Also, develop messaging tailored to end-users attending the trade show to create demand pull.


Worked with the principals to develop a qualified list of reseller prospects, and a highly targeted marketing campaign to get those prospects to visit their trade booth with scheduled appointments. The company was able to exceed its goals for signing up 20% more new resellers, at a 35% lower sales and marketing cost than originally anticipated.